LOS ANGELES – Hollywood To Find The Big Screen: Enraged Thriller With Russell Crowe To Be Released On July 10 .

Lhe July 31, it is the long-awaited Tenet by Christopher Nolan who must take the path of the dark rooms.

Will this bet of a quick return to the cinema pay off for the studios?

While major movie chains across the country plan to turn on the spotlights again during the first half of July, theaters in New York and Los Angeles are not yet allowed to reopen.

And even with social distancing measures and increasing the frequency of cleaning, it remains to be seen whether the public will accept to return to these closed spaces, with the risk of a possible second wave of the pandemic.

AMC, the first network of cinemas in the world, caused a stir by refusing to make the wearing of masks compulsory in its cinemas. Faced with criticism, the company had to turn around, making masks mandatory in certain regions of the country when its complexes reopen.

From independent distributors to blockbuster producer studios, everyone will be watching the next releases.

“Hollywood is not a place where competitors are often used to wishing to succeed,” laughed the producer of the enraged film , Mark Gill. “But in these particular circumstances, everyone hopes that we will do well.”

His film went against the trend of the moment, advancing its release date, while the big studios jump on the dates further back in the year.

The risk is worth the effort

“Someone has to go first – the risk is definitely worth the effort,” said entertainment analyst Jeff Bock at Exhibitor Relations. “But I don’t think they have every chance on their side,” he adds.

The film Enrage is a “rehearsal for the other studios”, he continues. The litmus test will be the release of one of the most anticipated super-productions, Tenet , on July 31.

Director Christopher Nolan, known for “Inception,” insisted that his US $ 200 million film produced by Warner Bros keep its original release date.

The broadcast of the feature film had to be postponed for two weeks to the end of July, in order to give New York and Los Angeles time to reopen their theaters.

Disney’s Mulan is also slated for July, after the Disney Workd and Disneyland parks reopen, although some experts predict that the exit could be displaced if families are shy about reinvesting in the dark rooms.

“Word of mouth will no longer be based on films that are really good, but on cinemas that respect the security measures,” comments Mr. Bock.

“You’re dead”

Wanting to go too fast can be dangerous, as shown by China, where cinemas in several provinces optimistically reopened in late March, and closed again a few days later.

The capital Beijing is experiencing a second wave of coronavirus epidemics today, prompting the authorities to confine parts of the city again.

If new epidemics are linked to theaters in the United States, “cinemas will close very quickly, and for a very long time,” augurs Jeff Bock.

This concern emerged in Los Angeles on Friday when bars and tattoo parlors were allowed to reopen, but cinemas were not.

The director of Enragé prefers to focus on the tens of thousands of empty theaters who are dying to reopen across the country, with no new film to broadcast, but with no guarantee that the public will be there.

“You can have an open cinema, and a good movie, be completely alone in the room, do everything right,” he says, “But if no one comes. You’re dead.”